Yes, General Motors has a Facebook page, a Twitter account, multiple blogs and a YouTube channel and they’re using them to convince the public that they need billions of dollars from the government.
GM has learned that the Internet is a powerful tool in garnering support from the public. They created a website dedicated to make their case for the bailout, complete with a four-minute video packed with dramatic statistics on what would happen if the Detroit Three failed. The most alarming of these statistics claims that one in 10 people work for some branch of the auto industry, and if the industry should fail, 13 million would be jobless. The video also states that the government would lose out of $156 billion in taxes over three years.
On GM’s Facebook page they have links to their “Facts and Fiction” website as well as a link to Jobspercar.com, a website that details how many jobs it takes to build a car.
GM isn’t the only one going in is going to the web to encourage the public to call their senators and representatives to urge them to support the bailout plan. Chrysler posted a video on YouTube and their corporate Web site titled “Straight Talk About Assistance.”
The video claims 4.5 million American jobs rely in some way on the U.S. auto industry. That’s smaller than GM’s estimated than GM’s 13 million. But they’re not too proud to sound desperate:
“There’s not much time,” an infomercial-style voiceover says in the video. “Please urge your U.S. Senator and representative to support Federal assistance for Americas auto companies. Thanks a lot.”