Let’s face it. Right now the Obama campaign seems to be outpunched by the McCain campaign, what with their nasty but effective lies, their clever use of Sarahmania, their terrifying images of wolves, their distractions about pigs, and their overblown patriotism. Between now and election day, it’s going to come down to the debates and the ads. Here are two proposed TV ads that I think could help put Obama over the top:
1) KITCHEN COUPLE – Just like the Harry and Louise ads that were so effective in sinking Hillary’s healthcare plan (and now have been revived in favor of action on healthcare), I recommend having a series of ads showing a middle class, middle aged couple sitting at their kitchen table. Call them Eddie and Debbie. Each week we would see them talking about what is in the news that week. For example: Debbie says, “Did you see Sarah Palin on ABC? She seemed confused.” Eddie: “Yeah. Makes me wonder if she’s ready.” Another example: Debbie says, “McCain says he’ll cut everyone’s taxes.” Eddie: “But will that help the country? We’re already way too deep in debt.” Debbie: “And why should the super-rich get another handout? Do they really need it?” Etc. These kitchen conversations would resonate with ordinary voters and would be a lot easier to understand than speeches and debate talking points.
2) WAR ROOM – Show a simulated McCain campaign war room, where cynical political operatives like Steve Schmidt plan a series of ads. In one sequence, they talk about an Obama comment. First strategist: “We’ll say he said Palin’s a pig.” Second strategist: “But won’t we get caught if people see he didn’t really say that?” First strategist: “Naw. Who’s going to know?” Another sequence: “Let’s keep beating the drum that she’s against earmarks and lobbyists. We’ll keep saying she said no thanks to that bridge to nowhere. Big applause line.” “But even some Republicans are saying she first said yes, thank you, to the bridge, and she hired lobbyists and went for earmarks.” “Do you want to win or not? If we keep saying she said no thanks, the voters will believe it. They’ll believe anything.”
These two series of ads would play into Obama’s strengths as a person of honesty and integrity and hope, in opposition to the mean-spirited, cynical operatives who will say anything to close the deal.