The television commercials in the races for the GOP and Democratic nominations for governor are heating up. On the Democratic side, House Speaker Andy Dillon (D-Redford Township) has had two television commercials hit the airwaves, while Lansing Mayor Virg Bernero has had none.
An article in the Detroit News says Bernero is promising his message will get out.
“Rest assured we’ll get our message out. You’ll be hearing plenty from us,” Bernero said. “We also have a ground game. We’re going to beat him on the ground.”
Political consultant Joe DiSano says in this week’s edition of the Two Guys Named Joe podcast, that he has been told the campaign will be on the air after the Fourth of July holiday. He reconfirmed that information in a Facebook conversation with Michigan Messenger Wednesday. DiSano is consulting with the Bernero campaign.
The issue, consultants and experts tell the News, is money. No one is certain how much either candidate has in the bank, and pre-primary financial disclosures are not due until July 23.
In the GOP primary — featuring Attorney General Mike Cox, Ann Arbor businessman Rick Snyder, Congressman Pete Hoekstra, State Sen. Tom George and Oakland County Sheriff Mike Bouchard — Cox and Snyder have been on the air with commercials for some time. Snyder started buying ad time during the Super Bowl with his “one tough nerd” meme. Cox launched a barrage of ads criticizing Hoekstra for voting for the “bridge to nowhere” earmark. He then shifted and released an ad defining himself as a former marine and prosecutor.
Snyder has shifted out of the nerd and into a leadership meme in an advertisement released Wednesday. Cox, on the other hand, has released two commercials featuring former police officers defending his work on the Manoogian Mansion scandal.
Earlier versions of the Manoogian Manson defense ads were released on YouTube, and Cox has said the ads were stolen from his campaign. The ads have been withdrawn from YouTube, and a criminal investigation has been called for by the Cox campaign.
Ultimately, both races are going to come down to who has the money to buy television commercials, says political reporter Peter Luke.