The Michigan Economic Development Corporation’s successful Pure Michigan advertising campaign may have to shut down.
Officials say the ongoing struggle over how and if to fund the advertisements have left the fund with just $5.4 million, the lowest funding level since 1995, reports the Business Review of West Michigan.
That running on fumes funding level could lead the MEDC’s Travel Michigan to pull the plug on the campaign altogether. Officials have said they have to have funding in place by March 25, or the program is dead for this year.
“At a time when Michigan businesses are already hurting, canceling this revenue-generating campaign would be a tragedy,” MEDC Chief Executive Officer Greg Main said.
The state Senate approved a measure that would give the program $9.5 million to spend, but the House has approved a program which would generate $13 million and direct an additional $7 million to the advertising program. The $13 million would be generated by a $2.50 per day fee on rental cars from airports. Senate Republicans, who have a majority, are opposed to the tax.