If you went to any rally featuring candidate Barack Obama, you know the event started with a campaign staffer standing on stage and directing people to take out their cell phones and text a message to a number in order to get updates by text.
That has become pretty standard operation now for political campaigns, and Oakland County Sheriff Mike Bouchard, a Republican candidate for his party’s nomination for governor, is touting his new Android phone platform, reports the Oakland Press.
This news comes after a nearly a month of Ann Arbor businessman and former CEO of Gateway Computers Rick Snyder’s campaign touting their candidate as a “nerd.” That ploy appears to be working, with Snyder climbing from single digit poll numbers before the ad campaign, to double digits a month later.
Snyder is now in third place with 12 percent, a significant jump from his 3 percent ratings just a few weeks ago.
But don’t pay any attention to those facts, says Bouchard.
Bouchard said Tuesday he wasn’t out to out-nerd the nerd.
“I had this in the works for a long time,” Bouchard said. “While I’m not a nerd, I am technologically capable. I have yet to have to call the Geek Squad.”
Of course the Snyder camp is currently working with Grand Rapids based Republican Web Department, a company credited with helping Scott Brown, a Republican, win the Massachusetts Senate seat formerly held by Democrat Ted Kennedy. As Michigan Messenger reported in January, the company says Snyder will use all three of its campaign applications.
Snyder and Bouchard are squaring off with Mike Cox, attorney general; Pete Hoekstra, a west Michigan Congressman; Tom George, a state senator from Kalamazoo; and Tim Rujan, a huron county commissioner.