In the wake of a multi-front catastrophe that Toyota is being consumed by at the moment, a Democratic political consultant is giving Detroit’s Big Three automakers some unsolicited campaign advise: Rev up the nationalism.
So says Andy Ostroy in a commentary published on the Huffington Post earlier today entitled “Toyota’s gift to Detroit.” Here’s an excerpt:
Toyota’s crisis is the biggest gift to American automakers since the government’s bailout almost eighteen months ago. If Detroit is smart, we’ll be hearing a lot of “Buy American” very soon. And, the industry must pounce on this once-in-a-lifetime opportunity to kick a hybrid when it’s down, and use this rare window to accelerate production and marketing on its own hybrid vehicles and grab some much-needed market-share. Maybe even take the lead someday in the green-car space.
Among the moving parts to this sprawling mess for the iconic Japanese automaker — the largest in the world — are the recalls of millions of vehicle due to problems with floor mats as well as faulty gas pedals. Due to the allegedly sticky pedals, Toyota has stopped selling eight different models for fear of unintended acceleration. On top of that, now comes a formal government investigation into the brakes of the 2010 Toyota Prius hybrid sedan. Apparently the National Highway Traffic Safety Administration is concerned enough to investigate whether or not the brakes on Toyota’s flagship green vehicle stop working momentarily after the car hits a bump.
Not good — for Toyota, that is. And for Toyota owners too.
Then again, as the Detroit News’ David Shepardson reported just a little while ago, the NHTSA is also looking to CTS Corp., the pedal manufacturer, and whether or not other automakers besides Toyota purchased similarly defective gas pedals.
Meanwhile, Toyota’s stock is now accelerating in a southerly direction, and the fallout continues over U.S. Transportation Secretary Ray LaHood’s initial suggestion that Toyota owners should stop driving their cars immediately.