The surprise upset victory of Massachusetts Republican Scott Brown in the race to replace Ted Kennedy in the Senate is being credited, as least in part, to a Grand Rapids tech firm.
The company, Republican Web Department, is credited with the development of an I-phone application which helps political activists identify voters, both before election day and on election day.
The Grand Rapids Press reports the company was started by John Yob, son of former GOP National Committeeman Chuck Yob, following the defeat of Sen. John McCain in the 2008 Presidential elections.
“There’s no doubt the Obama campaign was light years ahead of the McCain campaign,” said Yob, emphasizing he is selling exclusively to Republican campaigns.
The company has developed three applications, Yob reports to the Press.
First is the voter identification application called Walking Edge. That program allows real time interactivity between door knockers and campaign teams. The application uploads real time data on who has voted, allowing on-foot get out the vote (GOTV) activists to quickly identify which of their voters have no yet voted, and send some one calling to make sure they get to the polls.
A second application, not named by Yob publicly, is an online calling tool. This tool allows activists and campaign officials to monitor which voters have been called. This application was field tested in the blow out campaign win of state Sen. Mike Nofs over Democrat state Rep. Marty Griffin in November.
The third application is not clearly identified, except to note that it was used successfully by the GOP primary campaign for governor of Ann Arbor businessman Rick Snyder. That application, Yob told the Press, helped Snyder win the Mackinac Island straw poll.
And Democrats and Snyder opponents might take note, Yob says all three applications will be used by the Snyder camp.