One Kalamazoo, the advocacy organization pushing for passage of a local anti-discrimination ordinance on the Nov. 3 ballot, is now aiming to persuade Kalamazoo voters over the airwaves.
The ordinance would prohibit discrimination in employment, housing and public accommodations against gay, lesbian, bisexual or transgender individuals.

A screen shot from the Kalamazoo TV ad
The 30-second spot entitled “Neighbors” features a diverse cast of characters — small families and pleasant-looking individuals — as a female narrator espouses the virtues of Kalamazoo’s controversial Ordinance 1856.
The only hint of said controversy is when the narrator says that a vote for the measure will ensure that “all Kalamazoo families are treated fairly and equally by adding basic protections for people who are gay or transgender.”
It’s that last word, in particular, that has the opposition to the ordinance focusing much of its attacks.
The ongoing campaign over Kalamzoo’s anti-discrimination ordinance is one of only three ballot measures nationwide that touch on gay rights set for a vote this November. The other two are taking place in Maine, where voters will decide weather or not to uphold the state’s legalization of same-sex marriage, and in Washington state, where a domestic partnership measure is on the ballot.