Michigan spent $30 million dollars this year publicizing its value as a vacation destination, largely through the “Pure Michigan” media campaign.
Lawmakers, especially those from the tourism-dependent North, say the money was well spent.
“For every dollar we spent on promotion we generated $40 dollars in economic activity,“ Rep. Dan Scripps (D-Leland) said in an interview, “and $2.68 cents went back into state coffers in one way or another.”
Scripps, and Senate colleague Jason Allen (R-Traverse City), have proposed creating a permanent Michigan Promotion Fund by diverting some of the sales tax generated by tourism-related business. The Traverse City Record Eagle reports that this proposal may have a hard time making it through the state Senate when the chamber reconvenes after break.