GM is expected to announce today that they are eliminating the Pontiac brand, according to a Reuters report:
General Motors is preparing to announce early next week that the Pontiac brand will be eliminated, said a source familiar with the company’s plans.
The announcement will be made as part of an updated viability report to the U.S. auto task force, the source said. A second source indicated earlier this week that GM, surviving with $15.4 billion in U.S. bailout funds, was considering phasing out Pontiac instead of sticking with a plan to have it continue as a niche brand.
This is in line with the initial restructuring plan submitted by the company, which said that the automaker would be moving forward with a core of four brands: GMC, Buick, Chevrolet and Cadillac. Meanwhile they are trying to sell off some of their other smaller, niche brands, including Saab, Hummer and Saturn.